WMATCHA & CO. is not a company that merely sells matcha. It is a company that reimagines culture, industry, and spirituality—through tea. Rooted in KANECHU, our ancestral tea house in Wazuka, Kyoto, we exist to return matcha to the center of global culture as a force of meaning, not mere consumption. We gather those who refuse compromise—those who choose clarity over noise, substance over hype, and purity over convenience.
In gaming, there is Nintendo. In automobiles, Toyota. In sake, Dassai. Across industries, Japan has created brands that transcended their categories and became global standards. They did not merely export products—they exported values. But when it comes to matcha, something feels unfinished. This question is the beginning of WMATCHA & CO. Founded from an unresolved tension between Japan's cultural depth and matcha's loss of voice in global markets, we exist to restore what modern life takes away.
W stands for Wazuka, a land where tea has never been an industry alone, but a way of life. It also represents wa—the circle that connects people—and harmony itself. From this sacred ground, we carry forward a lineage preserved across generations.
M refers to Maitreya, the future Buddha—a symbol not of religion, but of renewal, restoration, and purity of heart. What if matcha could restore what modern life takes away? Not as stimulation, but as a culture that returns people to themselves.
The W also signifies Double: two founders, sharing a single conviction. From Wazuka, we gather those who refuse compromise—those who choose clarity over noise, substance over hype, and purity over convenience.
A company engaged in wholesale and cultural initiatives, dedicated to creating an iconic matcha brand that exports values, not just products. Leading a new era through matcha, from our ancestral tea house KANECHU in Wazuka, Kyoto.
The world's first direct trade platform dedicated exclusively to matcha. WTEA enables direct transactions starting from just one kilogram, restoring fairness by removing non-producing middle layers. Producers regain ownership of their work, pricing, and future.
Reshaping the structure of the tea industry by supporting aging farmers, creating transparent pricing in an inflating market, and connecting those who protect the diversity of Japanese tea. True matcha lovers do not speculate. They participate.